HUDSON
Spring 13 — Instacampaign
IInspired by the explosion of social networking, the campaign invites to discover the privacy of Georgia and his brother through their favorite places in London. Brand fans are invited to follow the baseline of the campaign via the hashtags #LETYOURSELFGO and #instacampaign.
Graphic Design — Digital Design
Campaign Ads
Campaign billboard in NYC
Campaign billboard in LA
Hudson Taxi for NYFW
The #InstaFam Campaign
To align with the concept of social media, top influencers and bloggers where chosen as partners. Susie Lau (Style Bubble), Chiara Ferragni (The Blonde Salad), and Aime Song (Song of Style) shared a day where they 'let themselves go' with Hudson Jeans, giving a glimpse into their world, activities, and interests. Featured in Nylon, Teen Vogue, and InStyle Magazine.
